New PDF release: Airlines: Managing to Make Money

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By Stephen Holloway

Drawing on contemporary advancements within the prone administration, strategic administration and model administration literatures, this stimulating and well-illustrated publication provides severe new techniques to constructing customer-centered airline thoughts. Designed for a large viewers of aviation administration scholars and pros it acts as a linking text?, utilizing a prone administration method of combine procedure, advertising, human assets administration and operations. Written in an obtainable and functional sort, it's the first e-book to attract jointly a wide diversity of information from modern administration fields to supply a framework particularly appropriate to the airline undefined. it really is an unheard of source for college students and airline managers alike.

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Airlines: Managing to Make Money by Stephen Holloway

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